Innovative, highly motivated Content Editor, Analyst and Optimization Specialist with significant
experience in the SEM industry. Leader of revenue-generating projects incorporating content production,
SEO strategies and ad upsells. Creator of initiatives that improve the management of online content,
copy flow efficiency and data analysis findings.
Professional Experience:
Associate Editor, Product & Content (February 2008-March 2009)
Work.com/Business.com® - an R.H. Donnelley company (Santa Monica, CA)
• Recognized as editor with highest production rate
• Promote Work.com with Social Media and Marketing departments
• Assist in the management of 100 writers and editors
• Execute high-volume developmental editing and optimization of B2B articles
• Research and analyze trends in SEM, SEO strategies and online community building
• Write articles on SEM best practices and trends
Senior Online Advertising Editor/Analyst, Optimization Specialist (January 2006-February 2008)
Business.com® - an R.H. Donnelley company (Santa Monica, CA)
• Led team of editors to support sales team at the leading B2B search engine and directory
• Won Award of Achievement for excellence in campaign management and highest upsell revenue
• Increased company revenue by $30K monthly by creating and implementing ad optimization project
that increased CTR by 20%
• Presented optimization strategies on ad copy, CPC ranks, landing pages and keywords
• Analyzed daily traffic reports by IP addresses, timestamps, network partners, search queries and
keywords
Associate Editor (May 2005-December 2005)
Market Wire (Los Angeles, CA)
• Improved turnaround time by 25% with implementation of new editing strategy
• Copy edited and formatted financial press releases for wire distribution
• Assisted clients with product explanation and editorial improvement, including rewrites of press releases
Editor (June 2004-April 2005)
PR Newswire (Los Angeles, CA)
• Won an award for the most upsells by an editor
• Edited financial press releases from publicly traded companies according to client demands
• Analyzed quarterly earnings report press releases to ensure accuracy of chart numbers with copy
numbers
News Assistant (December 2002-March 2004)
The Seattle Times (Seattle, WA)
• Created two new community calendars for daily Pulitzer-prize winning paper
• Researched and wrote community calendars for features section
• Updated and maintained arts and entertainment database linked to live site
Proofreader (September 2000-May 2001)
Amazon.com (Seattle, WA)
• Proofed six major channels on B2C ecommerce retail website
• Maintained editorial guidelines, verified links, ensured style consistency throughout website
• Coordinated with editors, copy editors and web developers to produce flawless content
• Contributed to editorial guidelines and best protocol of new copy from creation, to development
platform, to live site
Awards and Activities:
• PPC Summit attendee; seminars in ad copy, landing page optimization and analytics (2007)
• New Yorker Festival Master Editing Seminar attendee (2006)
• Successfully completed contract as a Copy Editor/Proofreader for the Microsoft campaign at Bbfm
Creative Advertising Agency (2002)
Core Competencies and Technology Skills:
Corporate Communications Cross-Team Leadership and Support
Process Improvement Project Management
Sales and Data Analysis Campaign Management and Optimization
Microsoft Excel and PowerPoint CRM applications including Zoho and Salesforce.com
Education:
California State University, Chico
• Bachelor of Arts in Journalism – 2000
• Minors in English and Cinema Studies
• Three-time recipient of Chico State’s campus paper‘s “The Orion Award of the Week” for excellence in
writing and editing, including an article pick-up by the Associated Press (1998-2000)
• Helped The Orion win the National Pacemaker’s Newspaper of the Year Award (1999)
• Recruited for prestigious internship at the Chico News and Review (1999)
experience in the SEM industry. Leader of revenue-generating projects incorporating content production,
SEO strategies and ad upsells. Creator of initiatives that improve the management of online content,
copy flow efficiency and data analysis findings.
Professional Experience:
Associate Editor, Product & Content (February 2008-March 2009)
Work.com/Business.com® - an R.H. Donnelley company (Santa Monica, CA)
• Recognized as editor with highest production rate
• Promote Work.com with Social Media and Marketing departments
• Assist in the management of 100 writers and editors
• Execute high-volume developmental editing and optimization of B2B articles
• Research and analyze trends in SEM, SEO strategies and online community building
• Write articles on SEM best practices and trends
Senior Online Advertising Editor/Analyst, Optimization Specialist (January 2006-February 2008)
Business.com® - an R.H. Donnelley company (Santa Monica, CA)
• Led team of editors to support sales team at the leading B2B search engine and directory
• Won Award of Achievement for excellence in campaign management and highest upsell revenue
• Increased company revenue by $30K monthly by creating and implementing ad optimization project
that increased CTR by 20%
• Presented optimization strategies on ad copy, CPC ranks, landing pages and keywords
• Analyzed daily traffic reports by IP addresses, timestamps, network partners, search queries and
keywords
Associate Editor (May 2005-December 2005)
Market Wire (Los Angeles, CA)
• Improved turnaround time by 25% with implementation of new editing strategy
• Copy edited and formatted financial press releases for wire distribution
• Assisted clients with product explanation and editorial improvement, including rewrites of press releases
Editor (June 2004-April 2005)
PR Newswire (Los Angeles, CA)
• Won an award for the most upsells by an editor
• Edited financial press releases from publicly traded companies according to client demands
• Analyzed quarterly earnings report press releases to ensure accuracy of chart numbers with copy
numbers
News Assistant (December 2002-March 2004)
The Seattle Times (Seattle, WA)
• Created two new community calendars for daily Pulitzer-prize winning paper
• Researched and wrote community calendars for features section
• Updated and maintained arts and entertainment database linked to live site
Proofreader (September 2000-May 2001)
Amazon.com (Seattle, WA)
• Proofed six major channels on B2C ecommerce retail website
• Maintained editorial guidelines, verified links, ensured style consistency throughout website
• Coordinated with editors, copy editors and web developers to produce flawless content
• Contributed to editorial guidelines and best protocol of new copy from creation, to development
platform, to live site
Awards and Activities:
• PPC Summit attendee; seminars in ad copy, landing page optimization and analytics (2007)
• New Yorker Festival Master Editing Seminar attendee (2006)
• Successfully completed contract as a Copy Editor/Proofreader for the Microsoft campaign at Bbfm
Creative Advertising Agency (2002)
Core Competencies and Technology Skills:
Corporate Communications Cross-Team Leadership and Support
Process Improvement Project Management
Sales and Data Analysis Campaign Management and Optimization
Microsoft Excel and PowerPoint CRM applications including Zoho and Salesforce.com
Education:
California State University, Chico
• Bachelor of Arts in Journalism – 2000
• Minors in English and Cinema Studies
• Three-time recipient of Chico State’s campus paper‘s “The Orion Award of the Week” for excellence in
writing and editing, including an article pick-up by the Associated Press (1998-2000)
• Helped The Orion win the National Pacemaker’s Newspaper of the Year Award (1999)
• Recruited for prestigious internship at the Chico News and Review (1999)
About Eve Lopez
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Copyright ©2009 Eve Lopez